Amman, Jordan-(September 2008)- Umniah Mobile Company is adding to the competitive and implicit educational spirit of Ramadan by launching its one of the biggest innovative and exciting SMS based competition TAHADI. Targeting both prepaid and post paid subscribers, and kicking off on the first day of the Holy Month, this competition, , is promising to offer all participants an unforgettable and motivating challenge fused with the opportunity to win great prizes.
To take part in this competition, subscribers need to send an empty SMS to 98777; This step will enable them to answer the daily general knowledge multiple-choice questions forming part of the challenge. For each correct answer, the subscribers text, he or she will gain three points, and for each incorrect answer, he or she will gain only one.
The prizes offered during this competition are attractive, there will be as the highest scoring subscriber will win a new LCD screen, and the second highest will wins a Samsung mobile handset. In addition to the daily prizes two subscribers with the highest cumulative score throughout the Month will win a Mitsubishi Pajero, while the second subscriber will win a Mitsubishi Lancer.
“We, at Umniah, chose to name this initiative TAHADI, meaning challenge in Arabic, because we truly believe that it comes with an unforgettable and fun contest for all participants. We are not only offering great prizes, but we are also offering an entertaining feature designed to encourage one to brush up on his or her general knowledge. On this occasion, I encourage all our subscribers to take part in this competition, as we truly believe that it falls in line with the overall competitive ambience that people had been associating with Ramdan, “explained Mr. Mohammad Serieh ,Umniah VAS & Roaming Manager,
We opted to use SMS as our medium for this particular challenge, because we feel that it is accessible, and user friendly for all age groups. We really want all our subscribers to take part in the fun festivity, and this is why we had made participation easy and open to all”, he added.
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